Under LG's brand promise “Life's Good”, and with the aim of creating a better
life for all, LG declared World Environment Day (WED) as Global Volunteering Day
and Participated globally
through volunteering efforts across its global branch offices since
2010. Held first on the 5th of June in 1974, Eco Day consists of raising
awareness on environmental
issues as marine pollution, overpopulation, global
warming, sustainable
development and wildlife crime. For almost
five decades, World Environment Day has been raising awareness, supporting
action, and driving changes for the environment by being a global platform for public
outreach, with participation of LG ESG by volunteering
activities suggested by each office
across the world, fitting its community needs.
In association and with the support of Lebanon Reforestation Initiative (“LRI”),
LG Electronics -Lebanon Branch took care of nature by organizing an
eco-friendly social contribution activity day via a reforestation activity
occurring on the 14th of June, where employees and management cooperated hand
in hand to expand, manage, and protect Lebanon’s forests and biodiversity.
Heading to LRI’s plants nursery located at Bologna, LG’s team voluntarily supported
in cleaning and clearing the plants nursery’s road to
minimise erosion and sedimentation during the soil disturbance and avoid any
fire incident, weeding by removing unwanted plants from the field, transplanting of
cedars in order to avoid any root disturbance as much as possible, and trees
adoption to support LRI’s Sannine reforestation project, which aims at creating a corridor through planting
more seedlings that will reconnect Lebanese mountains all together .
The Vision of Lebanon Reforestation
Initiative is to create and improve communities in Lebanon through sustainably
managing their forests & landscapes for the benefit of the environment and
their wellbeing, by making better humans which means better workers who are
more responsible, respectful, reliable, honest, self-motivated, committed, credible,
achiever, innovative, professional, integral, adaptable, accountable, ethical, apolitical,
optimistic trustworthy and environmentally friendly. With that said, Sannine’s
Reforestation Project started in 2018, and so far, with communities’ support, they’ve
planted 14,647 cedars with an average survival rate of 78%. Now the call is
still open to fulfill the need of 100,000 seedlings to reforest Sannine to bring
back our cedar forests and create a bio corridor of “oxygen producers”.
LG Electronics thinks about the kind
of impact a company should have on people, the earth, and next generation and
accordingly suggests different ways to respect human beings and create a better
environment with its 3C X 3D Strategies declared at the CES exhibition in 2023, insuring a “Better Life for All”. The impact on the planet could be
achieved via Carbon neutrality and conversion to renewable energy, which is the
plan for 2050, Circularity by recycling the waste and collecting and recycling
the e-waste, and by using the Clean-Technology which develops energy-efficient
products using eco-friendly materials. As for the impact on people, it is
achievable by creating Decent Workplaces by ensuring supply chain safety, health,
and labor rights, ensuring Diversity & Inclusion in companies by increasing
recruitment for people with disabilities and foster more female recruits, and
by improving product and service accessibility for all through the Design for
All. LG already started applying its 3C
X 3D strategies through its upgradable appliances, heat pump technology, inverter
DD motor, LG Oled TV, recycled packaging and more.
Eco awareness & good habits were motivated under “Life's Good” with LG
accompanied with “Optimism Your Feed” on Worlds Environment Day. During this
day, LG Electronics Levant – Lebanon Branch team had lunch in a small local
community restaurant, toasting this joyful event and cheering up to upcoming brighter
ones.